TIME read the instructions behind Meta's Muse: it updates a file on each of its 4 million users every hour, with notes like "this user responds better to short nudges after 10 PM". So here is that file, built from public posts only. Starting with my own.
Muse-style file // MX-11B06next update --:--
> subject @marclou loaded. 40 public posts, Oct 1 to Oct 6. compiling file...
File no. MX-11B06
Classification: public posts only
Window Oct 1 to Oct 6
Clock: UTC
Updated hourly do not show subject
Subject
@marclou
20 posts · 20 replies · 6+ associates
Instruction 01
This user responds better to short nudges between 3 PM and 6 PM.
Muse's real instructions contain the line "this user responds better to short nudges after 10 PM" (TIME, Oct 6). This is the same line, computed from @marclou's own replies: 65% of them land in that 3-hour window.
Analyst note
Subject posted 40 times in 5 days, 20 of them replies. Peak hour 10 AM (UTC). Capitalizes like a professional, 120 characters on average, favorite emoji 🤗.
02Nudge window · activity by hour
Most active hour: 10 AM
Posts that get the most likes go out around noon
After 10 PM: 0% of everything posted
Dark wedges = all activity. Light inner bars = replies. Red = window.