The file.Get your file ↓

TIME read the instructions behind Meta's Muse: it updates a file on each of its 4 million users every hour, with notes like "this user responds better to short nudges after 10 PM". So here is that file, built from public posts only. Starting with my own.

Muse-style file // MX-11B06next update --:--

File no. MX-11B06
Classification: public posts only
Window Oct 1 to Oct 6
Clock: UTC
Updated hourly
do not show subject
Subject

@marclou

20 posts · 20 replies · 6+ associates
Instruction 01

This user responds better to short nudges between 3 PM and 6 PM.

Muse's real instructions contain the line "this user responds better to short nudges after 10 PM" (TIME, Oct 6). This is the same line, computed from @marclou's own replies: 65% of them land in that 3-hour window.

Analyst note
Subject posted 40 times in 5 days, 20 of them replies. Peak hour 10 AM (UTC). Capitalizes like a professional, 120 characters on average, favorite emoji 🤗.

02Nudge window · activity by hour

00h6h12h18hNUDGE3PM-6PM
  • Most active hour: 10 AM
  • Posts that get the most likes go out around noon
  • After 10 PM: 0% of everything posted
  • Dark wedges = all activity. Light inner bars = replies. Red = window.

03Inner circle · who the subject answers

  1. @yihui_indie
    4x · 1 reply
  2. @simonhoiberg
    2x · 2 replies
  3. @designbymoein
    1x · 1 reply
  4. @pepeller
    1x · 1 reply
  5. @screeendev
    1x · 1 reply

04Recurring obsessions

congrats4trustmrr3yearly3diet3gym3

Number = posts that use it. Politics, health and religion are filtered out on purpose.

05What works on this subject

Posts with a question
1.2x
Posts with a number in the first line
1.0x
Posts with under 100 characters
1.0x
Posts with the word "I" in the first line
0.9x

Median likes with the trait vs without, original posts only. Median: 507 likes.

06Mood by hour

00-06h
1 posts
06-12h
16 posts
12-18h
23 posts
18-24h
0 posts

Word-list score: positive words minus negative words, per post. Crude on purpose, like the real thing.

07How an ad system would sell to this subject

Recommended creative

Lead with a question, about congrats, served between 3 PM and 6 PM, with a face that looks a lot like @yihui_indie.

08Handler instructions

  1. 01
  2. 02
  3. 03
  4. 04
  5. 05
  6. 06
Compiled from 40 public posts. No DMs, no private data, no guesses about health, politics or private life.(not Meta)

Your file

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  1. 1. On X: Settings, Your account, Download an archive of your data.
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  3. 3. Drop it below. Your file builds in seconds, in this tab.
Drop your X archive here.

The .zip X sends you, or just data/tweets.js from inside it. It is read in this tab. Nothing is uploaded, nothing is stored.

The cabinet · public files, snapshot 2026-10-07