The file.Get your file ↓

TIME read the instructions behind Meta's Muse: it updates a file on each of its 4 million users every hour, with notes like "this user responds better to short nudges after 10 PM". So here is that file, built from public posts only. Starting with my own.

Muse-style file // MX-1AYU7next update --:--

File no. MX-1AYU7
Classification: public posts only
Window Sep 24 to Oct 6
Clock: Paris time
Updated hourly
do not show subject
Subject

@tibo_maker

39 posts · 67 replies · 6+ associates
Instruction 01

This user responds better to short nudges between 1 PM and 4 PM.

Muse's real instructions contain the line "this user responds better to short nudges after 10 PM" (TIME, Oct 6). This is the same line, computed from @tibo_maker's own replies: 36% of them land in that 3-hour window.

Analyst note
Subject runs a portfolio of AI products and names them: Outrank and Revid each come up in 6 posts. 82% of posts are in lowercase. Best post in the window, an explainer video, did 8,219 likes, about 63x his median. He answers people most between 1 PM and 4 PM Paris time and rarely posts after 10 PM (7%). Same promo post went out 4 times in 12 days. He knows what works and repeats it.

02Nudge window · activity by hour

00h6h12h18hNUDGE1PM-4PM
  • Most active hour: 11 AM
  • Posts that get the most likes go out around 1 PM
  • After 10 PM: 7% of everything posted
  • Dark wedges = all activity. Light inner bars = replies. Red = window.

03Inner circle · who the subject answers

  1. @robj3d3
    3x · 2 replies
  2. @levelsio
    3x · 2 replies
  3. @mattmelli
    2x · 2 replies
  4. @mdnlabs
    2x · 1 reply
  5. @moonfarm_dev
    2x · 1 reply

04Recurring obsessions

outrank6revid6real8product7built7products6video6tool6

Number = posts that use it. Politics, health and religion are filtered out on purpose.

05What works on this subject

Posts with a number in the first line
2.9x
Posts with a picture or video
1.6x
Posts with a money figure
1.6x
Posts with under 100 characters
1.3x

Median likes with the trait vs without, original posts only. Median: 131 likes.

06Mood by hour

00-06h
0 posts
06-12h
32 posts
12-18h
55 posts
18-24h
19 posts

Word-list score: positive words minus negative words, per post. Crude on purpose, like the real thing.

07How an ad system would sell to this subject

Recommended creative

Lead with a number in the first line, about outrank, served between 1 PM and 4 PM, with a face that looks a lot like @robj3d3.

08Handler instructions

  1. 01
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Compiled from 106 public posts. No DMs, no private data, no guesses about health, politics or private life.(not Meta)

Your file

X won't let anyone read your posts for free. But you can.

  1. 1. On X: Settings, Your account, Download an archive of your data.
  2. 2. X emails you a .zip. It can take up to a day. Muse never makes you wait.
  3. 3. Drop it below. Your file builds in seconds, in this tab.
Drop your X archive here.

The .zip X sends you, or just data/tweets.js from inside it. It is read in this tab. Nothing is uploaded, nothing is stored.

The cabinet · public files, snapshot 2026-10-07