The file.Get your file ↓

TIME read the instructions behind Meta's Muse: it updates a file on each of its 4 million users every hour, with notes like "this user responds better to short nudges after 10 PM". So here is that file, built from public posts only. Starting with my own.

Muse-style file // MX-1DPCHnext update --:--

File no. MX-1DPCH
Classification: public posts only
Window Sep 27 to Oct 7
Clock: UTC
Updated hourly
do not show subject
Subject

@gregisenberg

13 posts · 20 replies · 6+ associates
Instruction 01

This user responds better to short nudges between 6 PM and 9 PM.

Muse's real instructions contain the line "this user responds better to short nudges after 10 PM" (TIME, Oct 6). This is the same line, computed from @gregisenberg's own replies: 35% of them land in that 3-hour window.

Analyst note
Subject posted 33 times in 9 days, 20 of them replies. Peak hour 8 PM (UTC). Capitalizes like a professional, 367 characters on average, favorite emoji 👀.

02Nudge window · activity by hour

00h6h12h18hNUDGE6PM-9PM
  • Most active hour: 8 PM
  • After 10 PM: 21% of everything posted
  • Dark wedges = all activity. Light inner bars = replies. Red = window.

03Inner circle · who the subject answers

  1. @internetvin
    6x · 6 replies
  2. @startupideaspod
    5x · 1 reply
  3. @ideabrowser
    2x · 2 replies
  4. @brycent
    2x · 2 replies
  5. @jessetinsley
    2x · 2 replies
  6. @aiwithremy
    1x · 1 reply

04Recurring obsessions

agents7companies4build4code3agent3run3software3version3

Number = posts that use it. Politics, health and religion are filtered out on purpose.

05What works on this subject

Posts with a numbered list
2.6x
Posts with over 500 characters
2.4x
Posts with a question
1.7x
Posts with a money figure
1.5x

Median likes with the trait vs without, original posts only. Median: 1757 likes.

06Mood by hour

00-06h
4 posts
06-12h
1 posts
12-18h
14 posts
18-24h
14 posts

Words that show up after 10 PM far more than in daytime: "build".

Word-list score: positive words minus negative words, per post. Crude on purpose, like the real thing.

07How an ad system would sell to this subject

Recommended creative

Lead with a numbered list, about agents, served between 6 PM and 9 PM, with a face that looks a lot like @internetvin.

08Handler instructions

  1. 01
  2. 02
  3. 03
  4. 04
  5. 05
Compiled from 33 public posts. No DMs, no private data, no guesses about health, politics or private life.(not Meta)

Your file

X won't let anyone read your posts for free. But you can.

  1. 1. On X: Settings, Your account, Download an archive of your data.
  2. 2. X emails you a .zip. It can take up to a day. Muse never makes you wait.
  3. 3. Drop it below. Your file builds in seconds, in this tab.
Drop your X archive here.

The .zip X sends you, or just data/tweets.js from inside it. It is read in this tab. Nothing is uploaded, nothing is stored.

The cabinet · public files, snapshot 2026-10-07