Do not index
Do not index
There was a time 10 years ago when capital was everything.
You raised $10m? You win.
You got rejected by VC? You lose.
But times change…
And this changed too.
Every company is now a media company.
Or at least, the successful ones are.
If this sounds crazy, consider this:
Attention has officially eclipsed capital as the scarcest resource. 👇
Let me explain →
The cost of building is $0
Building anything today is not hard, thanks to AI.
> You can write code
> You can write LinkedIn posts
> You can even ask for legal advice
What’s not affected by this shift is trust.
The trust you get when you have an audience.
The math is simple:
- Distribution costs = zero
- Competitors = infinite
You need to stand out.
"Most people think of content marketing as a way to get customers. The truth is, it's becoming the primary way people will discover you exist at all." — Gary Vaynerchuk
Success stories
Don’t listen to me.
The proof is everywhere:
- Gymshark: Built a billion-dollar brand through content first
- Tweet Hunter and Taplio: 100% content growth approach
- Outrank: crossed $35k MRR with socials and network effect
Content as a moat
What's fascinating is how this creates a sustainable advantage over your competition:
- Code can be cloned
- Features can be copied
- Capital is abundant
But attention? That’s limited. And valuable.
More so…
You have a LARGE strategic advantage most don't:
ACCESS TO LARGE CUSTOMER BASE.
You know their problems.
They ask you for features.
They buy first from YOU.
“How do I do it too?”
Want to make this work? Follow this:
- Educate with genuine insight
- Convert with free tools or community
- Upsell to your product
"Content isn't just marketing anymore. It's product. It's distribution. It's your entire business model." — Andreessen Horowitz
The bottom line
The companies that will win in the next decade aren't just building products.
They're building audiences.
Ship stories before features.
Build an audience before scaling.
Become a media company before your competitors do.
Or risk becoming invisible online - regardless of how good your product is.
Hit reply and tell me:
which company do you think is doing content game best right now? 👇🏻
Tweet of the week
Glass half empty or glass half full?
I will see you next week,
Keep building (and publishing)
Tibo 💻
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