You’re not late to the party

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"I’m too late to AI."

I hear this almost every day now.

And honestly, I thought the same…

…back in 2021 🤣

And every time, I think back about it - I just can’t help myself but smile about it.

Let me tell you a story that might change your perspective...

The "We Missed GPT-3" Panic 😅

It was winter 2020/2021. We had just gotten access to GPT-3 after months of trying.

But we felt like we were showing up to a party that was already over:

GPT-3 had launched 6 months earlier

Copy(.ai) and others were already dominating

All the "good use cases" seemed taken

Every cool idea had been done

Or so we thought.

You know what we built anyway? Tweet Hunter.

Yes - the 8m startup we sold was based on the thinking that we were ‘too late’.

Don’t be so hard on yourself.

Here's What Most People Miss 🎯

While we're all doom-scrolling Twitter about AI, here's the reality:

We're in a bubble. A big one.

When I talk to my friends and family, when I step outside the tech Twitter space, I realize something very different:

Most people have barely heard of ChatGPT.

For them, AI = ChatGPT (that is if they know) and the use case is their kids cheating on homework.

Crazy.

While you’re thinking that you’re late — there are millions of potential customers waiting for the right tool for them. Most unaware about AI. Yet.

Think about:

Lawyers still drowning in paperwork

Bakers managing their businesses on paper

Nurses dealing with endless documentations

Local businesses struggling with marketing strategy

To them, AI isn't "saturated." It hasn't even started.

The Real Opportunity 💡

The opportunity isn't just in building AI products anymore. Especially the same thing every other indie maker is building.

It's in:

Finding these untouched niches

Taking them by the hand

Teaching them how AI can transform their work

Making it dead simple to use

Teaching your customers and educating them about the opportunity is the key here.

Your customers don’t us AI like you do. They need education - 1. About the concept 2. About the product And if you’re the person they learn from - who do you think they’ll buy from?

In some sense - you create your own market.

Where to Focus Now

The magic isn't just in distribution anymore. It's in activation and education.

Think about it:

That baker doesn't care about your "next-gen AI"

They care about solving their problems. They need someone to show them how. They need it to be simple. They need to trust you.

That's your opportunity.

The Truth About Timing

Every single time in history, people thought they were "too late."

Too late for the internet

Too late for mobile

Too late for social media

Too late for crypto

Too late for AI

And every single time, they were wrong.

This image pretty much summarizes the newsletter:

Your Next Move

Stop worrying about being late

Find a niche that hasn't been transformed by AI (think non-digital customers)

Build something simple for them

Show up where they are (hint: probably not Twitter)

Teach them, guide them, help them succeed

The tools are better than ever. People are more open to trying new products than ever. AI is creating new use cases every single day.

You're not late. You're right on time.

Hit reply and tell me in 1 word — in what niche do you think AI can completely change the game?

And until then…

Keep building 💻 Tibo