Trolling is the new trend

Do not index

Nikita Bier just tweeted something ridiculous.

Thousands of likes. Hundreds of retweets. Comments pouring in.

Half the people don't even know if he's serious.

But that's exactly the point.

The CPO of X is literally trolling for engagement.

And it's working better than any traditional marketing campaign.

Look at the pattern:

Elon posts memes and gets millions of views

Levelsio makes outrageous claims and builds an audience

Nikita jokes about product decisions and everyone pays attention

They understand something most builders miss:

Attention first, credibility second.

PS A great resource is waiting for you at the bottom of this newsletter: 100 ways to launch your startup Scroll down to get it!

Trolling is the new flex

The algorithm doesn't care if you're serious. It cares if people engage.

And nothing drives engagement like making people unsure whether you're joking or not.

When Nikita posts something that could be a product announcement or complete sarcasm, people have to engage to figure it out.

That uncertainty is engagement.

Here's what these successful builders + creators know:

Phase 1: Build attention through controversial/humorous content Phase 2: Leverage that attention to promote actual business

Most internet products you see on Twitter are a result of a builder with an audience discovering an idea and doubling down on it (with the advantage of ready consumers).

The SuperX Advantage

But wait…

You cant go creating new viral ideas every day right?

This is where tools like SuperX.so become invaluable.

Finding viral-worthy content to riff on used to take hours of scrolling.

Now you can systematically discover what's getting engagement and add your own twist.

The best trolls aren't random.

They're strategic responses to trending topics with a personal spin.

Human psychology → viral tweet → your industry → Your viral tweet.

Pretty easy.

This isn't just about vanity metrics. Strategic trolling builds:

Memorable personal brands - People remember the person who made them laugh

Organic reach - Algorithm rewards high engagement

Business opportunities - Attention converts to partnerships and sales

Network effects - Entertaining people get shared more

How to Implement This

Start with these approaches:

Exaggerate your real experiences:

"Just raised $10M... in Monopoly money" (then talk about actual fundraising struggles)

Make absurd predictions:

"By 2025, all meetings will be conducted in VR while riding unicycles" (then discuss remote work trends)

Playful product announcements:

"SuperX now reads your mind to schedule tweets" (then explain the actual AI features)

This is both useful trolling. And great copywriting.

Entertainment is distribution.

While others write perfect, boring updates about their products, the trolls are building audiences of millions.

They're not less serious about business. They're more strategic about attention.

The question isn't whether trolling works as marketing. The question is whether you're comfortable using it.

Hit reply and tell me - what kind of messaging do you want in your brand?

The giveaway

This week on social media — I promised a resource to all of you:

100 ways to launch a startup.

As promised here is the resource (I wish you good luck in your building journey):

>>> Click here to get the resource

Tweet of the week

Build. More. Stuff.

I will see you next week!

Until then,

Keep building

Tibo 💻

P.S. This newsletter was 50% serious business advice, 50% justification for my own ridiculous and unserious tweets. You decide which parts are which 😅