Smartness doesn’t lead to business growth. This does:

Do not index
Do not index
Being the best developer doesn’t mean you make the most money.
Every day, I see developers smarter than me struggle because they lack 1 crucial trait:
Consistency.
And I don’t mean this in a motivational, and platitude-y way. No fluff.
I mean that no matter whatever skills you have, whatever ideas you have, whatever ‘potential‘ you have — Everything without consistency goes down to 0.
If you’re not growing, you’re setting yourself up for slow decay.
On Twitter alone:
There are 100s of people with so many interesting ideas. They should have 1000s of followers, maybe even more. But they don’t. Because they come over once in 3 weeks, tweet a banger, and go away.
And to sustain a social following like this — you have to be Naval Ravikant. Which most of us aren’t.
There are 10s of talented developers who should be making multiple 6 figures from products but instead, they lose interest after a couple of failures and go back to a job they hate.
And I’ve noticed that all of this thinking steps from 1 core idea:
“Successful people only win“
That is one of the most inaccurate statements. EVER.
My first 14 businesses were failures. I tweeted into the void for months. I didn’t find the best people to work with on the first try.
Successful people play more. And by mere probability, win more.
This reminds me of this amazing commencement speech by Roger Federer. Here’s a quote from that:
“In tennis, perfection is impossible... In the 1,526 singles matches I played in my career, I won almost 80% of those matches... Now, I have a question for all of you... what percentage of the POINTS do you think I won in those matches?
Only 54%.
In other words, even top-ranked tennis players win barely more than half of the points they play.
When you lose every second point, on average, you learn not to dwell on every shot.
You teach yourself to think: OK, I double-faulted. It’s only a point.
OK, I came to the net and I got passed again. It’s only a point.
Even a great shot, an overhead backhand smash that ends up on ESPN’s Top Ten Plays: that, too, is just a point.
Here’s why I am telling you this.
When you’re playing a point, it is the most important thing in the world.
But when it’s behind you, it’s behind you... This mindset is really crucial, because it frees you to fully commit to the next point… and the next one after that… with intensity, clarity and focus.“
— Roger Federer
If the top tennis players in the world are losing 1 in every 2 points, what makes you think that your success rate should be 100?
You will fail. A lot. But rather than seeing them as an end, see them as a checkpoint to success.

Flipping the script

Now I know what you’re thinking.
“It’s easy to say and write these things, but incredibly tough in practice“
Yes. That is so true.
After all - where do you find the motivation to continue after seeing 1 failure after another? How do you push past this stage to finally see some light at the end of the tunnel?
Here’s the thing…
Why are you focusing on the result?
How would things change if we focused on the process instead?
Let me give you an example - when we were doing the SEO growth for Tweet Hunter and Taplio, we created mini tools to grow.
Now if we thought - we had to make 48 mini products to see SEO progress, we couldn’t have done it. The task just seems so big.
Instead - we kept it simple. 1 mini-tool every 2 weeks. Which seems more manageable, and removes the burden of results.
A year later - those products we made brought over 5 million traffic to the website. Without our involvement.
Focus on the process, and the result will take care of itself.

I really want to see all people with potential reach their capacity and grow at incredible speeds.
I hope this helped you achieve that. Or at least get a start.
In other news:
It’s the summer and I had fun building a fun Twitter tool
Learn about YOUR personality archetype on Twitter:
Tag me on Twitter with @tibo_maker and I’ll RT the best ones!

Tweet of the week

Some conversations are better held before the start of the relationship. Business and personal both. Great template!

That’s it for this week!
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See you next Thursday!
Keep building
Tibo 💻
 
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