Do not index
Do not index
We crossed $60k MRR this week with Outrank.so
Feels surreal.
We started the year at about $20k mrr, and to be able to 3x that in half the year is insanely good!
Here's what we did, what worked, and what lies ahead of us 👇
Quick Reminder: where we started
For those just joining, Outrank.so is the 1 stop solution for your SEO needs:
- Finds keyword opportunities
- Creates content that actually ranks
- Posts them for you. Every day
- Grows organic traffic on autopilot
- Gets you relevant backlinks to the content
- Increases Domain Ranking (DR) without any additional cost
I know. This sounds a lot. And it is.
But that’s why this works.
We went from a struggling $400 MRR product to this. Here's the latest update:
What's driving the growth
Three major factors pushed us from $25k to $60k:
1. The Affiliate Program is Crushing It
- One affiliate topped $3k in May alone
- High renewal prices make it attractive for affiliates
- Premium subscription model = higher commissions
- Word of mouth is exponential
Good reminder that Premium High-Quality products are a great fit for affiliate programs.
2. The Backlink Exchange Program (Game Changer)
This is the real secret sauce:
- Every user joins our backlink pool by default
- Their blog references relevant posts from other users
- Links actually add value (not spam)
- Domain Authority boost for everyone
- Users see real ranking improvements
Better domain reputation leads to more visibility. And that is a direct benefit to our clients and their results.
3. The AI Traffic Shift
“SEO is dead” bros are now realizing it actually isn't.
It’s just… different.
Here’s what been happening there:
The ChatGPT reality
Yes, people are using ChatGPT more for discovery.
Yes, traditional Google traffic is shifting.
But here's the plot twist:
Where do you think AI gets its recommendations?
ChatGPT doesn't magically know about your tool.
It searches Google, Bing, and other engines to find what to recommend.
So you STILL want to be:
- In listicles and rankings
- The first result for your category
- Featured in comparison articles
- Visible in search results
That's exactly what Outrank helps with. And that's why it's working.
The network effect is also pretty good 📈
The backlink exchange program creates a virtuous cycle:
- User joins Outrank
- Gets added to the backlink pool
- Their content links to other quality blogs
- Other blogs link back to them
- Domain Authority increases across the network
- Everyone ranks better
- More success stories attract new users
It's beautiful when it works.
What's next for us
We're not stopping at $60k. The roadmap is aggressive for outrank.so:
1 - Richer content creation
We're building features that will generate:
- More comprehensive articles
- Interactive elements
- Data-driven insights
- Multi-format content
This will increase both SEO and AEO (AI engine optimization) results for our users.
We will add every feature that is required for our customers to succeed.
2 - Expanding the network
More users = better backlink opportunities = higher success rates for everyone.
While everyone argues about whether SEO is dead, we're helping our users dominate the rankings that AI systems rely on.
The shift isn't killing SEO. It's making strategic SEO more valuable than ever.
And we are just starting out…
Hit reply and let me know - are you seeing ChatGPT drive traffic to your business yet? 👇🏻
Tweet of the week
Powerful lessons from the biggest guy in tech. Ever:
I will see you next week!
Until then,
Keep building
Tibo 💻
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