Do not index
Do not index
A breezy French sun, my favorite coffee, and my 1 year old in my lap…
As I sit down to write this 6 month review of 2025.
Overall feeling?
Pretty good.
Six months ago, I was juggling a bunch of "promising" projects.
Today, I'm back to the revenue and profit levels I had before selling Tweet Hunter and Taplio. (which is pretty insane if you think about it)
This isn't luck. This is proof that lightning can strike twice.
This brings me a lot of confidence.
Here are all the reflections in detail:
January vs. July:
January 2025:
- 4 active projects
- Revid starting to scale
- Outrank seeming promising
- Feather growing steadily
- SuperX just getting started
July 2025:
- 5 active projects
- Revid.ai scaling consistently
- Outrank.so exploding (hello $60k MRR)
- Feather.so stagnating (painful truth)
- SuperX.so completely revamped, launch-ready
- PostSyncer.com just born
The transformation has been wild to witness from the inside.
The coding shift I didn't see coming
"The best way to predict the future is to invent it." - Alan Kay
I code less now. Way less. Two reasons changed everything:
First, I'm obsessing over distribution more than ever.
Building the perfect feature means nothing if nobody knows it exists. I've shifted my time allocation completely.
Second, when I do code, it doesn't feel like coding anymore.
I tell AI what to build, and it builds it. Two years ago, this was science fiction. Today, it's a random Tuesday.
The speed of this change has been breathtaking.
We went from "AI can't code well enough" to "AI codes better than most humans" in what feels like a weekend.
The only tech struggle in 6 months:
Feather is breaking my heart.
The tech is beautiful. I love using it personally. But it's stagnating while everything else explodes. Sometimes great products just hit the wrong timing or market.
That's the brutal reality of this game.
"In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists." - Eric Hoffer
So… we live and learn and try to find the product market fit for feather as soon as possible.
If you have any ideas for feather.so - feel free to reply to this email 👇🏻
SEO landscape is changing
Every week, one of the top SEO creators just come up with a new term.
SEO, AEO, AIO, GEO… I’ve lost count.
But it’s simple:
The SEO landscape is shifting under our feet.
Everyone says "SEO is dead" because of ChatGPT.
But here's the paradox - ChatGPT still needs to find information somewhere. Google and Bing rankings still matter. The game is evolving, not ending.
And outrank.so is on the forefront of this. You just can’t stop winning if you use Outrank.
Six months ago, I had potential. Today, I have proof.
Going from "bunch of projects starting" to "big revenue and profit" at the scale of my previous exits feels incredible.
Not because of the money, but because of what it represents.
This wasn't a fluke.
The Tweet Hunter and Taplio success wasn't beginner's luck. There's a repeatable system here.
What can YOU take away from this?
3 simple lessons:
1 - Distribution over everything.
While others perfected features, I perfected reach.
While others built in silence, I built in public.
While others waited for product-market fit, I created audience-product fit.
2 - AI as amplification, not replacement.
The winners aren't the ones replacing humans with AI.
They're the ones using AI to become superhuman versions of themselves.
3 - Focus on outcomes, not features.
Outrank doesn't just generate blog posts.
It grows organic traffic.
It helps you out-rank your competitors.
That difference in positioning created the difference in results.
Well to be honest…
Success isn't about having the best product. It's about having the best story that reaches the right people at the right time.
Every successful project in my portfolio solved this equation:
clear audience + painful problem + distribution advantage = sustainable business.
The failures?
They missed one piece of that equation.
What’s next?
The next six months will be about consolidation and acceleration. Some projects need to graduate from "promising" to "proven."
Others need to be killed before they drain resources (hopefully not tho)
The AI revolution is just getting started. The distribution landscape is still shifting.
The opportunities are endless for those willing to move fast and think differently.
Are you going to be one of them?
Hit reply and tell me - what changed for YOU in the last six months? 👇🏻
I will share the best answers on Twitter, keep looking!
Tweet of the week
I remind myself of this quote every time I feel nothing is going right. You should too:
I will see you next week,
Until then,
Keep building
Tibo 💻
P.S. If you're still working on that same project from six months ago with no traction, this might be your wake-up call.
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