Do not index
Do not index
What did you build this week.
“Nothing I'm learning.”
1 month later…
Hey so how did it go?
“I will build soon, I’m still learning.”
I see too many people spending 80% of their time "learning"...
...and they think this is investing in themselves.
But here's the brutal truth:
Learning is usually just procrastination in disguise. 👇
The "Learning" Trap
What most people call "learning" is:
- Watching YouTube tutorials
- Buying another course
- Reading endless Twitter threads
- Listening to business podcasts
And it FEELS productive. That's the dangerous part.
It feels like you're investing in yourself.
It feels like you're making progress.
It feels like you're "almost ready" to start.
BUT…
You're not learning. You're consuming.
And consumption is passive. It's comfortable. It's safe.
Real learning is uncomfortable as hell.
Active vs. Passive Learning
Passive learning:
- Feels effortless
- Creates the illusion of progress
- Doesn't stick in your brain
- Has no feedback loop
Active learning:
- Involves building something real
- Forces you to solve actual problems
- Creates muscle memory
- Provides immediate feedback
The 80/20 Flip
Please, I'm requesting you to flip the ratio:
- 80% building
- 20% consuming
This simple shift will:
- Teach you 10X more
- Actually grow your business
- It forces you to learn what really matters
Why building teaches you more…
When you build:
- You hit real problems that tutorials don't cover
- You develop intuition through repetition
- You learn to debug your own mistakes
- You discover what you actually need to learn
“But building is harder.”
Of course it is. That's the point.
Your brain is designed to remember things that are difficult.
Coding is not about watching a video.
It’s about typing the code.
Writing is not about reading a book.
It’s about taking out a paper and writing.
Every hour spent in passive learning mode is:
- An hour you're not building
- An hour you're not shipping
- An hour you're not getting feedback
- An hour you're not making money
Ask yourself:
"In the last month, what have I actually BUILT versus what have I CONSUMED?"
If the answer is "I've consumed a lot but built little" - you know what to do.
Here’s how I use this framework in my business:
I know what you’re thinking - “Does Tibo follow this himself?”
Yes, I do!
Instead of spending 6 months researching, I just build.
When I acquired feather.so , we quickly got to building.
Some worked - some didn’t.
1 - Newsletter: I took on giants like Beehiiv and Kit head-on. It was super tough. Still is. But we’re getting there.
2 - “Post for you”: We decided to automate blog posting. I realized it was difficult with this infrastructure, so I moved and turned it into an outrank.so - which is now another big software now.
None of this would have happened if I was just “researching” or consuming.
Here’s my challenge →
This week:
- Cut your "learning" time in half
- Use that time to build something - anything
- Push through the discomfort
- Ship it, even if it's imperfect
You'll learn more in that week than in months of passive consumption.
Courses won't make you rich.
YouTube won't make you rich.
Twitter threads won't make you rich.
Building will.
Hit reply with ONE thing you're going to BUILD this week instead of learning about. This will keep you accountable 👇🏻👇🏻👇🏻
Tweet of the week
This feels like the 2005 social media era. So excited for the AI industry!
Until next week,
Keep building 💻
Tibo
P.S. The irony that you're "consuming" this newsletter isn't lost on me.
Now close your email and go build something!
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