Do not index
Do not index
2 months ago, I tried to buy a company.
He said no. So I'm building my own. 👇
The full story
A few weeks ago, I reached out to Jack about acquiring PostBridge.
His response? "Hey tibo! I'm really not interested in selling to be honest - waiting to consider selling until it's worth a lot more."
Fair enough. I respect that.
But I loved the simple approach. The product was clean, the problem was real.
So I made a decision: I'm building a competitor.
Why compete in public?
I could have build this company in private. In stealth.
But I didn’t.
This isn't personal. It's strategic.
I was inspired by the epic battle between Pieter Levels and Danny Postman:
- Levels built PhotoAI
- Danny built HeadshotPro
- They competed publicly
- Both won
The friendly competition created massive noise and traction that benefited BOTH of them.
The results so far 📈
It's working:
- Jack told publicly he's seeing a sudden surge in traffic
- The "battle" is creating buzz in our circles
- People are picking sides
- Both products are getting more attention
- Both products seem to go in different directions
This is the power of public competition done right.
The psychology behind It
Public competition works because:
- Creates narrative tension
- Gets people emotionally invested
- Generates free marketing for both sides
- Builds audiences faster than solo building
- Makes the market bigger, not smaller
Only pros.
And I’ve had these public competition all over the years.
I had one while scaling Tweet Hunter.
I had one regarding feather.so (against beehiiv)
I’m having many for Outrank.so
But here's the catch ⚠️
Now I have to deliver.
Building in public means:
- No excuses for delays
- Everyone's watching
- Failure is embarrassing
- Success is amplified
The pressure is real. And that's exactly what I need.
Jack wins:
- Increased traffic and awareness
- Validation that his market is hot
- Free competitive analysis
- Motivation to level up
I win:
- Built-in audience for my launch
- Clear positioning against existing solution
- Public accountability to ship
- Story that writes itself
The market wins:
- Better products from competition
- More innovation
- Clearer options for users
The real game
In SaaS, your biggest enemy isn't your competitor.
It's obscurity.
Two companies fighting for attention beats one company fighting for awareness.
My commitment
I'm going to build something great. Not to crush Jack, but to:
- Push both of us to be better
- Give users real choice
- Create a market story worth following
- Prove that competition elevates everyone
- And build postsyncer.com into a market leader
Don't fear competition. Embrace it.
Especially if you can turn it into a story that benefits everyone involved.
Jack, if you're reading this: I hope both products win. 🤝
Hit reply and tell me - should more founders compete publicly like this? 👇🏻
Tweet of the week
There’s a reason Duolingo wins big.
Keep building (and competing) 💻
Tibo
P.S. Follow along as we build. This is going to be fun to watch unfold.
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