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Ads are working less for me.

Organic growth is where I’m doubling down now, and it’s one of the most valuable things a founder can build today.

Reddit is one of the best places to start.

Here’s why:

Buyers ask there. People post their actual first hand questions.

It works twice. Reddit threads rank on Google, and AI reads them too.

It compounds. A good reply can keep sending visitors long after you post it.

It costs time, not ad budget.

That is exactly why we built Bazzly.

I closed Bazzly signups after 6 weeks because demand was too high. 800+ people were on the waitlist.

It’s open to everyone now.

Here’s how we do Reddit across every product, so you can copy the method with or without the tool 👇🏼

How I do Reddit

Find the right threads. Search for “best [tool] for X”, “alternative to Y” and “how do I Z.” Pick fresh threads, and ones already ranking on Google.

Pro tip: add site:reddit.com to your google search to only get Reddit results.

Answer first. Give a real, specific answer. Mention the product once, only where it fits.

Reply early. Fresh threads are where replies get seen.

Do it every day. One thread a week won’t move anything.

Turn the questions into content. What people ask on Reddit is what to write about next.

Check what AI says. Once a month, ask ChatGPT, Claude, Gemini and Perplexity your buyers’ questions. Note which threads get cited, and go answer in those.

But doing this requires expertise, knowing what good like, and a lot of time to invest.

What Bazzly does

Monitors Reddit 24/7 for threads where people ask for tools like yours

Targets threads already showing up in Google and AI answers

Drafts a reply that fits each thread

Posts through Bazzly’s own high-karma accounts, or through your own account with the Chrome extension

Manages several products from one account

We use it on every product we run. Bazzly also grows from AI mentions, and it sells AI mentions. Same loop.

Try it: bazzly.ai

But this is not the endgame

Reddit is step 1 of 3 for getting mentioned by AI.

The other two are publishing on your own blog every day, and checking monthly what AI says about you. Outrank handles both for us, and hosts a free blog up to 10,000 visits a month.

Try it this week

Find 5 Reddit threads where someone asks for a tool like yours.

Write a real answer to each.

Mention your product once.

I shared the full 11-point version on X.

Reply and tell me 👇🏼

Are you building a compounding traffic source for your business?

If not, what’s stopping you?

I read all your replies, and I often reply!

Video of the week

Jensen Huang did whatt?!

Tweet of the week

Just goes to show how the top 1% founders think:

That’s it for this week.

See you next week.

Keep building.

Tibo 💻

PS: Have you tried Reddit for your product yet? Reply and tell me how it went