The only tools I use to run a $1M per month business

Do not index

I see founders collect tools like Pokémon cards.

23 subscriptions. 7 analytics platforms. 3 AI writing tools.

None of them actually moving the needle.

Here's what most people get wrong:

Tools aren't the goal. Leverage is.

A tool should either save you time or make you money. If it does neither, you don't need it.

I run 5 products at $1M MRR combined.

My stack is smaller than most solo founders.

Because every tool I use exists for a specific reason: it creates an unfair advantage.

Here's what I actually use and why each one matters 👇

Distribution:

If you know anything about me, my business runs on distribution.

I have said this multiple times, and I'm gonna say it again.

I think the tech moat is drying up faster than we think.

That's why I focus a lot of my time on building distribution.

1 - PostSyncer.com 2 - SuperX.so 3 - Kit

These are my most used tools.

Running 5 products means I need constant audience growth. I can't afford to miss days. Consistency compounds.

PostSyncer schedules the same content across X, LinkedIn, and everywhere else without manual work. One post, five platforms, zero context switching.

SuperX handles Twitter growth and analytics. Tells me what's working, what's not, who's engaging. This is important as I have the biggest audience on X.

Kit runs this newsletter.

On social media, you rent an audience. LinkedIn can ban you tomorrow (I’ve been banned twice 😅)

Email list is something you own. The list is permanent.

Most founders treat newsletters as an afterthought. I treat it as the only distribution channel I actually control.

The philosophy: Your audience is your unfair advantage. Tools that grow and maintain it are non-negotiable.

Don’t see distribution as a side thing. Treat it as the core moat of your business.

SaaS growth tools

What users say they want vs what they actually do are two completely different things.

Verbal feedback is important. But watching how users interact with your product gives you insights surveys never will.

I take these tools seriously because small optimizations compound fast over the long term.

1 - Amplitude 2 - PostHog 3 - Stripe 4 - Rewardful 5 - Loops

These are my go-to tools for understanding users and growing revenue.

Running 5 products means I can't guess what to build next. I need data.

Amplitude shows me product usage patterns. What features get used, what gets ignored.

PostHog gives me session replays. I watch people use the product. Where they get stuck, where they succeed.

Stripe isn't just payments. It's usage analytics. Who upgrades, who churns, what pricing works.

Rewardful tracks affiliates. One affiliate made $3k in a single month on Outrank. Affiliates have added over $35-40k MRR to the business. Rewardful handles tracking, payouts, everything automatically.

Loops handles transactional emails and onboarding sequences. New user signs up, Loops sends the welcome flow. Feature launch, Loops notifies the right segment.

The philosophy: always make things easier for everyone involved - the users, the affiliates, and of course the team.

Every product decision I make comes from some kind of data and communication - never a ‘hunch’.

Communication:

1 - Slack 2 - Notion 3 - Crisp.

I work with 10+ people across 5 products in multiple countries. Communication is important (especially with my no calls policy)

Slack handles team communication. Notion handles task management. Crisp handles customer support for tools.

2,500+ users on Outrank alone means I can't scale without support automation.

These aren't exciting. They're table stakes.

The philosophy: Solve boring operational problems with boring operational tools. Then forget about them and focus on what actually matters.

SEO/AEO:

1 - Outrank.so 2 - Ahrefs

AI won't recommend you if you don't own the web. You need to both understand opportunities and act on them fast.

Ahrefs is diagnostics. I use it to find gaps, understand what competitors rank for, and see what we're missing.

Outrank is execution. It covers those gaps, builds backlinks, and automates the content pipeline.

The philosophy: the SEO window is short, execution on good information is 10x more valuable today.

Most founders spend weeks analyzing SEO opportunities and never act. Or they act without understanding what to prioritize.

You need both.

Know what to build. Build it fast.

Experimental:

One of the reasons I believe a lot of our products took off is that we were early and identified trends before the broader market caught up.

That's why I always keep some time invested in new experiments that can yield very big returns if they pay off.

My philosophy for killing products fast isn't just for content. I practice it every day in my business and kill more businesses than most people build.

I'm working on a Reddit based tool. Not shipped yet, but it's coming 👀

Reddit is underutilized by most founders. Genuine conversations happen there. Google indexes it heavily. AI scrapes it for answers.

Most people treat Reddit like a spam channel. Post product link, and get banned.

The opportunity: Be genuinely helpful in niche subreddits. Build trust. Drive traffic without feeling like marketing.

I'm building a tool to do this at scale without being spammy.

Let’s see how this one goes.

Test early. Move fast.

Video:

Every time I need a video, I use Revid.ai

Not because it's mine. Because it's genuinely the best tool for this right now.

I dogfood everything. If Revid doesn't work for my own content, it doesn't work.

The philosophy: Build products you'd pay for even if they weren't yours.

If you wouldn't use your own product, why would anyone else?

AI/Coding:

I'm using a custom agent. Internal, not public yet.

The goal: Feed it my decisions, my reasoning, my patterns. Let it handle repeatable tasks.

I'm in Vietnam right now for a vacation at an Indie Hacker house. Some of my decision making is running through an agent. It's doing a great job so far.

For coding, I use Cursor with Gemini. Claude. Multiple LLMs depending on the task.

The philosophy: Your time is the bottleneck. Automate yourself out of decisions that don't need you.

Every hour I spend on a decision the agent could make is an hour I'm not spending on something only I can do.

The endgame isn't "use AI tools." It's "replace yourself in everything repeatable so you can focus on what's not."

The meta-lesson: Tools are leverage, not solutions

Most founders either use too many tools or too few.

Too many: Death by subscription. Switching between apps. Nothing integrated.

Too few: Doing everything manually. Burning time on tasks a $20/month tool could handle.

My rule: A tool must either save time or make money. If it does neither, cut it.

The question isn't "what tools should I use?"

It's "what leverage am I missing?"

Every decision you make either compounds your advantage or dilutes it.

Choose tools that compound.

What's one tool you can't live without?

Reply and tell me. I'm curious what's actually working for people. 👇🏼

I read every email and often write back :)

Tweet of the week

This is amazing! Never compare yourself with the SF bros building billion dollar companies, you do you, and grow on your own pace!

That's it for this week.

Until next week,

Keep building

Tibo 💻

P.S. Do you think I should think about making my internal ‘CEO agent’ public? hit reply and let me know 👇🏼