My First Ever Black Friday Deal

Do not index

I've never been a Black Friday person.

Discounting feels like admitting your product isn't worth full price. It trains customers to wait for sales instead of buying when they need it.

But every year, everyone else does Black Friday sales. And they work.

So either I'm missing something, or everyone else is doing it wrong.

Let’s take a look 👇🏼

PS I will share my FIRST EVER black friday sale at the end of this newsletter. You can jump to the end to find out what I’m offering!

The Black Friday Dilemma

Here's my problem with most Black Friday offers:

They cheapen the product.

50-70% off screams "we're desperate" more than "great deal."

They attract wrong customers. People buying for discount, not value, churn fast.

They train bad behaviour. Why buy now when you can wait for next sale?

But here's what I've learned watching other founders: done right, Black Friday isn't about discounting. It's about removing friction for people already considering your product.

The Right Way to Think About It

Black Friday should:

Lower the barrier for people on the fence

Give existing fans a reason to expand (try another product)

Create urgency without desperation

Maintain product value and positioning

Just keep the discount meaningful but not extreme. 20-40% removes friction. 70% raises red flags.

So Here's What We're Doing

For the first time EVER, we're running a Black Friday offer:

40% off all products for your first month

Choose one tool or grab all five:

Outrank.so - Grow your organic traffic

SuperX.so - Dominate on X

Revid.ai - Scale video content

PostSyncer.com - Manage multiple social platforms

Feather.so - Turn Notion into blogs & Newsletter

Why first month only?

Because if the product doesn't prove value in 30 days, the discount isn't the problem.

The Philosophy Behind This

I'm not trying to trick people into buying something they don't need.

I'm removing the risk for founders who've been considering these tools but haven't pulled the trigger.

Try it for a month at 40% off. If it works, keep it. If not, cancel.

No games. No annual lock-ins.

Just a genuine offer to try the tools that could grow your business.

Get 40% Off (This Week Only)

Head to tmaker.io and get your custom discount code!

Offer expires Monday, 30th november 11:59pm.

One question:

Do you wait for black friday discounts or buy when you need it the most?

Hit reply - genuinely curious about this 👇🏼

Tweet of the week

Especially good for founders looking to grow.

You can’t get away with ‘just coding well’.

I will see you next week!

Until then,

Keep building

Tibo 💻

P.S. If you've been watching Outrank or SuperX but haven't tried them, this is your moment. First month is basically risk-free. tmaker.io