Do not index
Do not index
Disclaimer: I’m not selling anything in this email
I’ve been thinking about creating a course for about 1 year now.
I see the gaps, I see the frameworks, and I know what works.
But I never thought of it as a serious endeavor. Afterall, my startups are doing great! (and I have very little time)
But that might change…
A few people just launched something called "App Mafia."
It's a course promising to teach you how to scale software startups.
Having actually done this multiple times, watching their launch made me so mad.
The red flags:
- The sales video shows someone flexing revenue screenshots while in a Lambo.
- Promising easy money from app development. This image tells you everything you need to know:
Classic "sell the outcome, not the features" - but taken way too far.
Then you look at the actual content.
Reviews are brutal.
People calling it surface-level advice you could find free on YouTube.
They didn't even sell that well. The launch was a flop.
Why this pisses me off
I hate seeing this stuff because it destroys the entire course industry.
When people get burned by "get rich quick" courses, they become skeptical of ALL educational content. Even the legitimate stuff.
You basically become a "course bro" - someone who talks about success more than they actually achieve it.
Here's what these courses get wrong:
They focus entirely on marketing and distribution while assuming the product is already great.
Your product NEEDS to be great first.
No amount of marketing genius can save a mediocre product long-term. You might get initial sales, but retention will kill you.
I've seen founders spend thousands on these courses, then wonder why their perfectly marketed terrible product fails.
The big question:
Should I do this?
I have the experience doing this.
I've built and sold multiple companies.
I understand the systems that actually work.
But I'm terrified of becoming another "course creator" who talks more than they build.
The line between education and exploitation is thinner than people think.
My question to you:
What would you like to see in a program like this?
What do you think will make something like this valuable?
Putting my mind out:
If I did create educational content, here's what would make it legitimate:
Continued building - I'd only teach while actively building new products
Radical transparency - Share real numbers, real struggles, real failures
Focus on things that work- Timeless principles + Hacks that work NOW
Student success tracking - Measure whether people actually achieve results
No income promises - Success depends on execution, not information
What should educational content actually give you?
Not motivation. Not secrets. Not get-rich-quick schemes.
It should give you frameworks for thinking, systems for execution, and honest perspectives on what actually works.
Most importantly, it should save you time learning lessons the hard way.
Your Turn
I'm genuinely curious about this space.
Hit reply and tell me: 👇🏻
- Have you been burned by business courses before?
- What would actually be valuable in educational content?
- Should successful builders share their systems, or just keep building?
The App Mafia course reminded me why I've resisted this space for so long.
But maybe there's a way to do it right.
Tweet of the week
This time, it’s my tweet - just to show what real insights from building looks like:
I will see you next week,
Until then,
Keep building
Tibo 💻
P.S. The best education is still building things yourself and learning from the market. No course can replace that.
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